Product of America We’re proud to say that since planting our roots in a small town in Western Massachusetts in 1979, we’ve grown into one of North America’s largest plant-based protein brands—and we’re just getting started. As the plant-based protein pioneer, we believe in making Food That Shines™. That means better-tasting, easy-to-prep, plant-based proteins that give you positive energy you can feel good about. We’re here to make the journey to a better you more enjoyable. And here’s the best part: the journey starts with just one bite.